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Unofficial real-life Mario Karting company once again loses in court to Nintendo

Back in 2018, Nintendo won a lawsuit against a Japanese company hosting real-life Mario Kart races around Tokyo, having sued for intellectual property infringement. And now, following an appeal by the defendant, Nintendo has won again.

MariCar, as the defendant was known at the time of the original court case, organised costumed kart experiences in which punters could dress up as (decidedly pound-shop versions of) Mario, Luigi, Yoshi, and Peach. In its legal proceedings, Nintendo claimed "unfair competition and copyright infringement", arguing that it had already declared the mark MariKa (awfully close to MariCar) as an abbreviation of Mario Kart, and that the defendant was using costumes of its characters for publicity and sales without obtaining permission.

The outcome of that original case saw the Tokyo District Court ordering MariCar (known as Mari Mobility Dev by that point), to pay Nintendo ¥10 million (around £67,448) in compensation and to cease its use of Nintendo-related outfits. In response, the defendant appealed the decision

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shashi pathipaka
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