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MarketForce winds down its B2B e-commerce arm

Kenyan B2B e-commerce company MarketForce is winding down its B2B e-commerce business that served informal merchants (mom-and-pop stores) after a turbulent two-year period that saw it scale down operations severely. The shutdown of the B2B e-commerce arm dubbed RejaReja comes months after MarketForce withdrew the service from all its markets, including Nigeria and Kenya, save […]

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source https://techcrunch.com/2024/04/19/marketforce-winds-down-its-b2b-e-commerce-arm/

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