In Latin American countries like Brazil and Chile, messaging platform WhatsApp has become one of the most popular apps to use to buy things online. It was even the e-commerce platform of choice in the region during the pandemic. But WhatsApp is designed to be a messaging platform, not an e-commerce site. A startup called […]
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source https://techcrunch.com/2024/08/27/how-techstars-meta-helped-profitable-latam-startup-mercately-raise-a-2-6m-seed/
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